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Search Engine Optimization
At The Digital Marketing Mom, we offer the most cost-effective and expert SEO solutions across a plethora of industries. By employing the best search engine optimization practices, we help you increase the traffic and profitability of your website.
Web traffic is your most important currency; we will help you capitalize on it. Take advantage of your free website audit, today.
What does SEO do and why is it so important?
If you want to bolster your marketing efforts online, search engine optimization is imperative. Regardless of which digital marketing strategies you employ, when they are synergized, it contributes towards the success of your overall SEO efforts.
Here are a few standout SEO features:
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The best source of leads – According to HubSpot’s ‘State of Inbound 2017’ report, inbound strategies which include SEO provides the largest source of leads for non-profit organizations, B2B, and Business to B2C enterprises.
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Increases close rates – According to Search Engine Journal, SEO leads deliver a massive 14.6% close rate as opposed to a 1.7% garnered from outbound leads.
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Enhances user experience (UX) – SEO helps to enhance engagement levels, thereby stimulating more customers to buy your products and services.
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Provides effective cost management strategies – The higher your business rises in search engine results, the less you spend on advertising. Activities that relate to inbound lead generation have negligible costs if any at all.
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Builds conversion rates – Once you get to the top of the search engine page, you build awareness of your brand and increase its credibility as well.
Importance of mobile-friendly websites and content
From April 2015, Google Search incorporated friendliness of websites on cell phones as an additional criterion for ranking businesses on search results. The easier it is to navigate a site, the better the browsing experience.
With Google reporting that a staggering 61% of users are unlikely to come back to a mobile site if they experience problems accessing it or if the content isn’t up to par, companies are laying more emphasis on developing mobile-friendly websites. In addition to being easy to access and navigate, these sites also have great content as well that helps build engagement levels.
Why do you need an SEO expert?
Approximately 75% of users visit websites on the first page. So, the objective of SEO is to get a website to rank on the first page of the search engine, or better still, place within the first five coveted spots.
To facilitate establishing a strong online presence by ranking high on SERP, an SEO specialist analyzes the best online trends to design specific strategies to drive more traffic to your doorstep. A search engine optimization consultant is indispensable in enhancing the user experience (UX) and meeting specific search engine requirements.
With a sound understanding of what safe SEO tactics are, an SEO consultant will help your business:
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Save time by providing valuable expertise required in this field.
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Save money by focusing efforts on comprehensive and cost-effective SEO solutions.
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Analyze the performance of your website.
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Conduct keyword research and competitor analysis to determine how strategy can be tweaked.
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Adopt the industry’s best SEO practices.
Competitor Research
Search engine optimization is based on competitor research, without which you can’t run a successful marketing campaign. By developing an awareness of what your competition is up to, you can conduct a more effective SWOT (strengths, weaknesses, opportunities, and threats) analysis of your venture.
Competitor keyword research is a storehouse of information and gives you invaluable insights into:
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Who the main contenders in your space are
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What are their top-ranked keywords
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What is their most popular content
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What their backlinks and referral traffic is like
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How they interact on social media
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What their SEO weaknesses are
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How often you need to produce content and its optimum length
Keyword Research
Also called ‘search terms,’ keywords are one of the first steps in creating a successful search engine optimization campaign. Consumers use certain words or terms in their queries on search engines. Through keyword research, companies can discover which keywords are the most popular overall.
Making sure you use the right keywords is critical to the success of your SEO efforts. Incorporating the wrong keywords into your content can result in low rankings, missed target markets and wasted advertising spend.
Make sure you have what your potential audience is looking for - schedule a keyword consult today!
Comprehensive Website Audit
The first point of contact between your brand and your consumers is your website. No matter how small or big the information that consumers need is, they will search for your website to know more. So, this online property has to be flawless, informative, engaging, and safe.
Eighty-four percent of people refuse to make a purchase if they are surfing an unsecured website. You certainly don’t want to see negative session time and engagement values just because visitors perceive your website as unsafe.
This is where you need to do comprehensive website audits to know whether your website will increase sales and grow your business. A specialized digital marketing service provider like us will conduct an in-depth audit of your website and ensure that it is SEO-optimized, mobile-friendly, functional, communicative, and conversion-focused.