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Content Marketing

What is Content Marketing?


Content marketing, in simple terms, is a strategic marketing approach that pertains to the development and distribution of meaningful content that attracts customers.


When businesses focus on developing a dynamic and cohesive content strategy, it helps to drive up profitability by building brand awareness, increasing traffic, lead generation, and ultimately creates a larger user base.


It is integral to the success of your digital marketing campaign to not just employ a promotional content strategy, but one that speaks your target demographic by providing them with useful and engaging information.​


At The Digital Marketing Mom, we have the expertise and the know-how to help you build a unique content strategy and brand message. We pay attention to the finer details, which is why we design unique brand messages that capture consumers' attention and stimulates them to act.


Regardless of the size of your business or the industry you’re in, if you do not have a content strategy in place or if you want to revamp your existing digital marketing plan, get in touch with us today and schedule a consultation call.

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Channels that plays an important part in content marketing include:

  • Blog posts – As a means of generating organic (free) traffic, website blogs are an efficient mechanism through which you can convert this traffic to leads.

  • E-books and whitepapers –  Both e-books and whitepapers constitute more detailed content, which helps to create awareness and provides information that increases engagement levels.

  • Infographics – People are visual creatures. While they typically can remember 10% to 20% of what they read, they can retain at least 65% of the visual element.

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The importance of content development and strategy


In today’s highly competitive marketing landscape, consumers are inundated with all sorts of content. To facilitate delivering your message to the right customers along various touchpoints of their journey, you need a highly customized and brand-specific digital marketing strategy. Deliver value first, then sell.


  • Content is key – According to various studies conducted, 57% of marketers determined that content creation was their most effective SEO tactic in attracting their target demographic.


  • Dealing with shorter attention spans – According to the National Center for Biotechnology Information, the attention span of humans has decreased from 12 seconds in 2000 to eight seconds in 2015. Dynamic content will help you attract the right customer and keep them coming back for more.


  • Posts matter – When customers understand the ‘why' of your brand through your content, they are not only inspired to buy your products or services but are also motivated to spread the word across various social media platforms. 


  • Brand stories build engagement levels – As many as 90% of Americans say that they will most likely trust a brand that tries to make a difference. While 64% of millennials take to social media to address businesses about environmental concerns, 36% says that they only share content that they feel makes a difference.

Why you need content marketing

Content marketing is important for your bottom line. It is essential in creating that important connection between your brand and your target demographic.


Among the host of benefits, a dynamic content strategy:


  • Educates your target demographic

  • Aligns customer interests to brand objectives

  • Builds connections and betters customer relations

  • Helps you determine which digital marketing channels are most effective

  • Grows brand credibility, trust, and authority, and can influence consumer buying patterns

  • Determines which performance metrics matters the most based on your goals

  • Increases sales by enhancing engagement levels

  • Delivers more savings because it's a cost-effective strategy that targets customers who are most likely to convert

  • Builds trust in the brand, thereby growing brand loyalty and a larger user base


Regardless of the size and nature of your business, a well-designed content strategy delivers amazing results. So, if you don’t have one in place, you should consider creating one as soon as possible.

Content marketing drives everything

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Any form of marketing without great content is futile. It’s a waste of resources, time, and energy. Irrespective of which marketing ploys you utilize, your content strategy should extend to every process.


Consistent, unique, and fresh content that utilizes keywords ranks higher in search engines like Google, Yahoo, and Bing, which, in turn, increases traffic to your website.


  • Social media

Four common elements will ensure your content and social media strategies are aligned, including:


  • The overall objectives of your business – To increase brand equity, sales, and grow your user base

  • Buyers’ personas – Discover who your customers are and where they are located

  • Products – Your messaging and value proposition should be product and solution-specific

  • Editorial strategy – With a unique message incorporated into your editorial plan, you can speak to your customers along various touchpoints of the buying process.


  • Traditional marketing

The more captivating the message in any form of conventional marketing, be it television, print, or radio, the more likely consumers will remember it.


Both email and content marketing share common objectives, which is to stimulate repeat purchases, build brand loyalty, and attract potential customers.


  • Brand development

When you inform, educate, and entertain your customers, you drive brand awareness. Content that delivers a value-add builds trust and enhances credibility, thereby increasing lead generation and conversion rates.

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