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Owner, chief consultant and VP of Snacks; Kristen uses a strategic combination of consumer psychology, digital marketing, and public relations tactics to facilitate a bond between brands and their customers, manage reputations, and optimize digital presence.
Digital Marketing Services
Taking your business to the next level
With more than a decade of experience, we've been able to watch the digital marketing landscape evolve and change into what it is today. Let us increase your brand awareness, drive traffic to your website, generate leads, and educate your team about using behavioral psychology to make their marketing efforts run more efficiently.
Digital marketing doesn't have a cookie-cutter solution. You wouldn't wear clothes that didn't fit, so why would you make your business.
Integrated marketing consulting and strategy is of utmost importance as a digital marketing service. This is because it establishes a consistent brand image, builds trust, and proves highly efficient.
Compared to the paid ads, content marketing gets three times more leads. At the same time, 47 percent of buyers viewed 3-5 content pieces before engaging with a sales representative. The goal of content marketing is to help your target audience learn about you as a brand, about your products and services, and your expertise.
Reputation Management
Ninety-seven percent of consumers go through online reviews to find a local business. Twelve percent of consumers have made this a daily habit. This is why you need to use online reputation management services of agencies like us to improve your average ratings across the web.
Social Media Marketing and Advertising
Social media channels like Facebook, Instagram, Twitter, LinkedIn, and Pinterest manage to reach 8 out of 10 of all internet users in the US. Also, 71 percent of people are more likely to buy from a brand that they are following on a social media platform.
Search engine optimization (SEO) is the process of bridging the gap between your brand and your customers when a search takes place. Sixty-one percent of brand marketers say improving SEO and their organic presence is their topmost inbound marketing priority. The process these days is not just about securing high ranks for popular terms, but it’s also about being found at the right time.
Speaking Events and Training Sessions
Speaking events and training programs prove highly beneficial in an organization’s context because they help nurture an educated workforce. They help educate employees, which allows them to make better digital decisions and apply their new knowledge to other aspects of their careers.
Our most popular topics
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What to do with negative reviews.
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The significance of the marketing funnel
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Creating effective social media content
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Making sense of Google Analytics.
About The Digital Marketing Mom
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Laid off in 2019, Kristen Shinaver founded The Digital Marketing Mom to help provide a supplemental income, spend time with her husband and two sons, and create a balance between work and home life.
She enjoys learning about consumer behavior and how it can be used to increase digital conversions, all forms of coffee, and reading about consumer psychology, marketing, history, and medical oddities
Position(s): Owner, Operator, Professional Tiny Human Herder, Laundry Fairy, and Finder of Lost Things.
Business Philosophy: "Your customers, patients, and clients are people. You should market to them accordingly. Create content to answer their questions and put their minds at ease. Don't treat them like a number - be honest, transparent, and focus on building relationships rather than sales."
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Free SEO Audit
Search Engine Optimization is a vital component of any business’ marketing campaign. Commonly known as SEO, it is a process of attracting quality traffic from organic (free) search results across various search engines.
The most popular search engines like Google, Bing, and Yahoo feature primary search results. So, all content, whether it relates to web pages, videos, or listing, are ranked in an order that the search engine determines is the most relevant to answer the user’s queries.
In essence, SEO refers to optimizing your web pages so that they fare well in search engine results pages (SERPs), thereby enhancing the quantum and quality of the traffic that visits your website.
Errors on your website, weak content and lack of credible backlinks can take a toll on your page rankings and traffic.
Take a moment to run a free check to see the health of your website.
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